You have your new website. It’s the perfect design combination of slick, stylish and easy to use. The copy is persuasive. The visuals are enticing. But if you don’t have the traffic, you don’t make the sales. As with any store – real or virtual – it’s all about getting people through the door. So, how to drive traffic to your website…?
PPC, or pay-per-click, is all about having your ads pop up when potential customers search for keywords related to your products and services. Whether it’s the well-known Google AdWords or Yahoo Search Marketing (previously Overture) or Find what, bid on targeted and descriptive keyword phrases that fit your offering and watch your visitor numbers rise.
Search engine rankings.
PPC requires a monetary investment but boosting your ranking on search engines like Google just costs you some time and effort. First of all, you need to submit your site details to the different engine sites. Of course, those sites are constantly combing the web and they’ll find you sooner or later but why wait? Each site – Google, Yahoo, MSN, AOL – has different data requirements so there’s no way round it but to take them one at a time but once your site starts appearing in the first page of results, it will have been worth it.
Give away content.
All websites are constantly hungry for fresh (and good quality) content. Write short items that are genuinely useful to readers and demonstrate your expertise at the same time. Finish each piece with a short biography and a link to your site. Then, give them away to relevant websites in your industry or sector that see a lot of traffic. You can also submit your writing to free article websites such as ezinearticles.com and freesticky.com – once there, they’ll be available to thousands of sites and potentially bringing you traffic from all over the web.
The ease of sharing that comes with the internet and particularly social media has brought viral marketing to the fore. Just one item that you’ve written linking back to your business can bring you overwhelming traffic if it takes off. Put your material out there and encourage people to share it if they found it helpful. Possible tactics that can ‘go viral’ are:
Put simply, this is about getting other people to sell and promote your business for you. Also known as “reseller” and “associate” programs, you pay a commission to your affiliates for every referral to your site that results in a sale. In other words, you only pay when you’re making a profit. The key elements of setting up an affiliate program are: