Drive Traffic to Your Website

Drive Traffic to Website

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January 9, 2016

You have your new website. It’s the perfect design combination of slick, stylish and easy to use. The copy is persuasive. The visuals are enticing. But if you don’t have the traffic, you don’t make the sales. As with any store – real or virtual – it’s all about getting people through the door. So, how to drive traffic to your website…?

PPC advertising.
PPC, or pay-per-click, is all about having your ads pop up when potential customers search for keywords related to your products and services. Whether it’s the well-known Google AdWords or Yahoo Search Marketing (previously Overture) or Find what, bid on targeted and descriptive keyword phrases that fit your offering and watch your visitor numbers rise.

Search engine rankings.
PPC requires a monetary investment but boosting your ranking on search engines like Google just costs you some time and effort. First of all, you need to submit your site details to the different engine sites. Of course, those sites are constantly combing the web and they’ll find you sooner or later but why wait? Each site – Google, Yahoo, MSN, AOL – has different data requirements so there’s no way round it but to take them one at a time but once your site starts appearing in the first page of results, it will have been worth it.

Give away content.
All websites are constantly hungry for fresh (and good quality) content. Write short items that are genuinely useful to readers and demonstrate your expertise at the same time. Finish each piece with a short biography and a link to your site. Then, give them away to relevant websites in your industry or sector that see a lot of traffic. You can also submit your writing to free article websites such as ezinearticles.com and freesticky.com – once there, they’ll be available to thousands of sites and potentially bringing you traffic from all over the web.

Viral marketing.
The ease of sharing that comes with the internet and particularly social media has brought viral marketing to the fore. Just one item that you’ve written linking back to your business can bring you overwhelming traffic if it takes off. Put your material out there and encourage people to share it if they found it helpful. Possible tactics that can ‘go viral’ are:

  • Give away free articles and sign off with a “pass it on” call to action.
  • Offer free product demos.
  • Offer free trials or ‘tasters’ of your services.
  • Hold a competition on your site and offer an incentive for people to refer it to friends.
  • Establish an affiliate program (see below).

Affiliate marketing.
Put simply, this is about getting other people to sell and promote your business for you. Also known as “reseller” and “associate” programs, you pay a commission to your affiliates for every referral to your site that results in a sale. In other words, you only pay when you’re making a profit. The key elements of setting up an affiliate program are:

  • Decide on your commission structure. You want your affiliates to be motivated and one recommendation is that you pass on between 40-50% of the profit you make on each sale.
    Look into traffic and sales tracking software to make it easy to monitor and manage.
  • Produce marketing materials that your affiliates can use to promote your products or services: e.g. standard emails, logos, banners, etc.
  • Target your affiliates, e.g. invite websites and blogs that attract your ideal customers and invite them to join your program. Gather visitor details. Have some kind of opt-in opportunity, for example ask visitors to your site to submit their email address and receive a regular newsletter or details of special offers. Don’t let visitors leave your site without leaving their contact details. Not everybody buys on the first contact and one way to ensure they return to make a purchase another time is to be proactive about getting in touch (without spamming them, of course). What can you offer them? Try one of the following to start with:
  • A monthly newsletter with tips, guidance and fresh information
  • Product or service FAQs
  • Free product or service trials
  • A free reports on a market-relevant topic
  • Offers for products similar or complementary to ones they already have (the classic Amazon, “customers
    who bought this item also bought…”
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