If you are thinking of a business idea, wondering if now is the time to start? Statistics regarding...
Estate taxes and exemptions are currently in place across 15 states at the start of 2016, the district...
You have your new website. It’s the perfect design combination of slick, stylish and easy to use. The...
You have your product or service, you have your niche market, you have your targeted marketing strategy. Yet...
There’s a lot been written about branding – how do clients and customers perceive your business, what values...
A business lives or dies on sales. Sales come from marketing. Marketing relies on brand. At the heart...
To reduce it to the absolute minimum, there are three basic elements to making sales online: maximize the...
According to a recent survey of marketers, 92% see social media as “very important” for their business. What’s...
Many freelancers, self-employed entrepreneurs and solo operators dread doing their taxes (especially as they must be done several...
Where to start with marketing for small businesses? Well, a marketing plan is an excellent step forward, offering...
With an expected 2 billion smartphone users worldwide in 2015 (and already over half of the US population...
Plans, plans, plans – some love them, some hate them. What’s certain is that your new startup venture...
Your website is another business tool. Ultimately, its sole purpose is to benefit your brand and your business...
Your product or service may be great – even world-beating – but the customer experience depends on how...
Having a website is just a first step for your business. If you want to maximize your sales...
Knowing your target market, your ideal customer is an essential element in formulating a winning business plan and...
The odds are that you’ve heard the joke about the ‘seagull manager’, defined as the boss who swoops...
Selling is a crucial but tough part of any business venture. Whether it’s getting your foot in the...
Repeat business is the goal of most businesses. After all, having a roster of loyal customers who continually...
The difference between features v benefits may seem like an obvious question. Not least because for some time...
