Marketing

Marketing for Small Businesses

Where to start with marketing for small businesses? Well, a marketing plan is an excellent step forward, offering...

Features v Benefits

The difference between features v benefits may seem like an obvious question. Not least because for some time...

Creating Loyal Customers

Repeat business is the goal of most businesses. After all, having a roster of loyal customers who continually...

5 Sales Mistakes to Avoid

Selling is a crucial but tough part of any business venture. Whether it’s getting your foot in the...

Doing Your Market Research

There are possibly as many definitions of marketing as there are people trying to define it, but if...

9 Cheap And Easy Marketing Tactics

Marketing is often associated with expense. The unfortunate image is one of high-profile saturation campaigns by global brands...

Getting Started in E-Commerce

By now, practically anything and everything can be bought online. Between the twin giants of Amazon and eBay,...

7 SEO Tips That Won’t Break the Budget

The marketplace is full of search engine optimization consultants promising to get your website onto Google’s front page....

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